HAKOYA was established from a wish to make hakoya,
one of Japan’s traditional household-based handcraft industries, a Universal word.
Together with friends who share our spirit and passion,
we will create the best “ Tsutsumu” , or packaging forms,
that express respect, gratitude and affection,
beautiful feelings from Japanese people.
There is a fancy box called “Kesho-bako” in Japan.
While after the machine to produce paper boxes was imported in the beginning of the 20th
century, the paper boxes have changed the product packages and the distribution in the society,
the handwork in addition to the machine continues to be essential in producing the “Kesho-bako”
fancy box that constitutes the “high quality box”.
It is because the box of paulownia wood, the highest quality box before the paper boxes were
introduced, had been produced by craftsman since long ago, and such a culture has continued to
stay in the “Kesho-bako” fancy box despite of the change in the material.
In Japan there is such a sense of value as in the case of art antique, for example, their appraised
value is reduced to half when they do not come with the box of paulownia wood having their
A beautiful box that appears out of the packaging paper, when you receive a gift, is something to
increase the value of the gift itself.
The idea that “the valuable item should be put in the valuable box” is common worldwide.
And for the excellent box, there is no compromise in its production.
The Japanese “Kesho-bako” fancy box has been produced by the craftsman with great dedication
for a long time.
Even now in the 21st century when the mechanization in producing boxes has advanced, the key
final finish is still being done by traditional handwork.
It is because the sense of value about an excellent item will continue to be defined by both the
item itself and its box to come with it, as a whole.
We believe everyone knows well that any product from the world first class house comes with a
The Japanese “Kesho-bako” fancy box has advanced with the world leading technology and quality.
The constant affection with high quality “Kesho-bako” fancy box takes root in the “deep culture”,
even similar to the Japanese cuisine affected with the vessels.
The made-in-Japan package is something that further increases the value of the item in it.